Copywriter & Content Strategist

The Challenge: Spirit Airlines needed to show how AI-powered learning transforms workforce development, but who wants to read about "digital transformation optimization synergies"?

My Approach: I focused on the human story – how better training means safer flights, happier employees, and customers who actually enjoy flying Spirit. Because ultimately, technology is only as good as the people using it.

Why This Story Matters: Simpson Strong-Tie builds the hardware that keeps buildings standing, but their real strength? Investing in people. I wrote this case study to show how a traditional construction company embraced modern talent development – and achieved nearly 100% performance review completion.

The Lesson: Whether you're building bridges or building careers, the foundation matters most.

The Challenge: Penn State needed to showcase their investment in workforce development across a massive student body and staff network.

My Approach: I structured this story to highlight their leadership training, internal mobility, and learning culture. By blending interviews, storytelling, and data insights, I demonstrated how talent development fuels institutional success and creates pathways for growth.

The Government Challenge: Chesterfield County Government needed to revolutionize employee learning with a strategic approach to digital training.

My Approach: I wrote this case study to highlight their measurable outcomes, connecting government workforce agility with leadership development. The result shows how public sector organizations can modernize training while improving citizen services.

The Entertainment Challenge: Encore needed to showcase how employee learning programs drive business success in the fast-paced entertainment industry.

My Storytelling: I wrote and structured this case study to demonstrate how strategic learning initiatives drive workforce engagement. By highlighting measurable outcomes and translating key insights into a compelling narrative, I showed how organizations can enhance employee development.

The Manufacturing Challenge: Porcher Industries needed to show how they leveraged Cornerstone's learning technology to upskill their workforce and drive operational excellence.

My Approach: I wrote this customer story to explore how the company embraced digital learning to enhance employee training, adapt to industry demands, and maintain a competitive edge. Through compelling storytelling and data-driven insights, I showcase strategic learning's impact on business growth.

The Risk Challenge: California Joint Powers Insurance Authority (CJPIA) needed to modernize its risk management training with accessible, on-demand solutions.

My Focus: I structured this piece to showcase the real-world impact of digital learning, emphasizing how accessible training drives efficiency and mitigates risk across organizations. The story demonstrates how modern learning platforms protect both employees and the communities they serve.

More Success Stories I've Written:
• Customer Success | Talent Mobility: Real-world impact stories from companies using Cornerstone's solutions
• Plus additional case studies across healthcare, manufacturing, and public sector organizations

Each story focuses on the human impact, not just the technology.

Video Projects Completed:
• "Spirit Airlines & Learning Innovation" – Script, on-screen copy, and b-roll suggestions that make AI training feel human
• "Revolutionizing Workforce Agility" – Full script for internal gig programs that speaks directly to HR decision-makers
• "Talent Mobility Study" – Script presenting research insights that turn data into actionable strategy

My secret? I write for the person watching, not the person paying. That's how you get engagement.

Landing Page Portfolio:
• "Future of Workforce Agility - Fosway Report" – Research that executives actually want to read
• "Cornerstone's Learning Management System" – Product copy that focuses on customer success, not software features
• "Skills Intelligence & AI-Powered Learning" – Making AI approachable for HR leaders
• "2023 Talent Mobility Study - Insights & Strategies" – Research-driven content with actionable takeaways
• "How Cornerstone Helps Organizations Navigate Change" – Connecting AI-driven solutions with change management
• "Cornerstone Galaxy: Workforce Agility Platform" – Positioning that speaks to business outcomes

The best product marketing doesn't sell software – it sells the future your customers want to create.

Datasheet Projects:
• "Cornerstone Learn Datasheet" – Clear, strategic messaging for enterprise learning solutions
• "Public Sector Learning Solutions" – Government-focused copy that resonates with public sector HR leaders
• "Leadership & Management Content Subscription" – Scaling leadership development messaging
• "Skills Graph – AI-Powered Skills Intelligence" – Breaking down AI benefits for HR executives
• "Cornerstone Elevate: Unified Talent Development" – Compelling copy for reskilling and upskilling solutions

Great technical writing translates features into business impact.

Long-Form Content Projects:
• "Opportunity Marketplace Ebook" – Comprehensive guide that makes internal mobility accessible to any organization. I contributed to structuring, editing, and refining this long-form ebook, aligning it with brand messaging to ensure clear, strategic guidance for HR and business leaders.
• "2023 Talent Mobility Study" – Research report that turns data points into strategic recommendations. I collaborated on this research-driven report, distilling complex workforce trends into digestible, high-impact content.
• "Fosway Report: Workforce Agility" – Adapting third-party research for business leaders who need actionable insights. This research-backed thought leadership explores HR's evolving role in workforce agility.

My Approach: Start with what keeps executives up at night, then work backward to the research that solves it. Covering AI-driven learning strategies and workforce transformation insights, these resources showcase the depth of my work in learning innovation.

Writing for Real People: Her Agenda featured me because I write about work life like it actually is – messy, challenging, but full of possibility. My articles tackle quiet quitting, career pivots, and motherhood prep with the honesty that comes from living these experiences, not just researching them.

Topics That Matter:
• "Why quiet quitting might actually be self-care"
• "Career navigation when the ladder feels broken"
• "Prepping for motherhood without losing yourself"
• "Building a career portfolio that actually opens doors"

Why I Wrote This: Growing up in poverty in the Watts projects of Los Angeles, I was dependent on free and reduced-price school lunches. Some stories need to be told, even when they're hard. Free school lunch wasn't just a program – it was survival. I shared my story in Education Week because policy makers need to understand: these aren't "other people's kids." They're kids like me, who can become anything with the right support.

"Sometimes the most powerful policy argument is simply: this is what it felt like to be on the receiving end."

Leading From Experience: I was featured as an outstanding young leader who experienced foster care firsthand. Foster care isn't just my background – it's my perspective on resilience, community, and what it means to invest in people who others have given up on. I offered my thoughts for new leadership and systems change.

Why This Matters for Business: Companies like Walmart serve communities full of people like me. Understanding their experiences isn't just good corporate citizenship – it's good business strategy that drives authentic connection.

Real Talk About Growth: "Ever feel stuck between your daily grind and your big dreams? Yeah, me too. That's exactly why I created content that doesn't just motivate – it actually helps people move forward."

My Approach:
• No toxic positivity – just honest strategies that work
• Growth goals that fit real life, not Instagram life
• Community over competition, always
• Progress over perfection, every single time