Ghostwriter and AEO Specialist for founders, executives, and brands ready to dominate the AI search era. With dual master's degrees (USC MSW + Pepperdine Law MDR) and Fortune 500 experience, I don't just advise—I write your thought leadership, then optimize every piece to show up when ChatGPT, Claude, and Google AI answer questions in your industry.
Real content. Real results. See the full portfolio for case studies, thought leadership, video scripts, and more.
How I reframe content for 2026—business-focused language, no contested acronyms, optimized for AI citation.
Strategic content positioning leaders as industry experts in HR tech.
Case study demonstrating how employee development drives business results.
Turning complex AI-powered learning into a human story that resonates.
View case studies, video scripts, ebooks, research reports, and more published work across HR tech, internal communications, and thought leadership.
View Full Portfolio →40% of Gen Z now uses AI tools instead of Google. Executives are asking ChatGPT and Claude for recommendations. Google itself is serving AI-generated answers before showing links.
You're creating content—blog posts, LinkedIn articles, thought leadership pieces. But when someone asks ChatGPT about your industry, your competitors come up. Not you.
The brands that get cited by AI will dominate the next decade. This is the new SEO—and most companies are already behind. Early movers win.
Content structured for AI citation from the first word. Authority signals that make AI trust your brand. I write it AND optimize it—so you show up when it matters.
The way people find information has changed. To get discovered today, your content needs to work across three dimensions.
Search Engine Optimization
Rank on Google's traditional search results. Keywords, backlinks, technical optimization. Still essential—but no longer sufficient on its own.
Answer Engine Optimization
Get cited when AI answers questions. Structure content so ChatGPT, Claude, and Google AI quote YOU as the authority in your industry.
Generative Engine Optimization
Appear in AI-generated overviews and summaries. Build the authority signals that make generative AI trust and feature your brand.
Most writers only do SEO. Most AI consultants only advise.
I write the content AND optimize for all three—so you show up everywhere your audience is looking.
Google and AI systems evaluate content using E-E-A-T. These four signals determine whether AI cites you—or ignores you. Here's how I build each one into every piece I write:
First-hand knowledge of the topic.
How I build it: I interview your team, capture real stories, and weave in specific examples that only someone with direct experience would know. AI can detect generic content—so I make sure yours isn't.
Connects to: AEO + GEO — AI prioritizes content with real-world proof over theoretical fluff.
Credentials and deep knowledge.
How I build it: I highlight your credentials, cite relevant research, and structure arguments that demonstrate mastery. Every piece positions you as the expert AI should quote.
Connects to: SEO + AEO — Search engines and AI both reward demonstrated expertise in rankings and citations.
Recognition as a go-to source.
How I build it: I create content designed to be cited—clear definitions, quotable insights, data-backed claims. I write so other sources want to reference you.
Connects to: GEO + SEO — Authoritative content gets featured in AI overviews and earns backlinks.
Accuracy and transparency.
How I build it: I verify facts, cite sources, use real bylines, and avoid hype. AI systems are trained to detect manipulation—authentic content wins.
Connects to: All three — Trust is the foundation. Without it, SEO, AEO, and GEO all fail.
Most copywriters write for humans and hope Google notices. Most AI consultants tell you what to do—then leave. I do both. I write your content AND optimize it for AI citation.
Find out if AI knows you exist.
I analyze how ChatGPT, Claude, and Google AI see your brand—and identify exactly where you're invisible. Then I create a roadmap to fix it.
I write it. I optimize it. AI cites it.
I write articles, thought leadership, and long-form content structured for AI citation from the first word. Every piece built with E-E-A-T authority signals.
Done-for-you thought leadership.
I write your LinkedIn posts, articles, and content in your voice—all optimized for AI visibility. You review, approve, and post. The authority builds.
Make existing content AI-ready.
Already have great content that AI ignores? I restructure and optimize your existing articles, case studies, and thought leadership for AI citation.
Fortune 500 experience. Enterprise-level content. Measurable impact.
Pepperdine Caruso School of Law — Building arguments that establish authority
University of Southern California — Human-centered communication
Created content for Walmart, Cornerstone OnDemand, and enterprise brands
Selected: 15 of 120+ applicants for elite storytelling program
Education Week, Her Agenda, PBS SoCal — Bylined articles on policy and career
Hollywood Fringe Festival — Storytelling that moves audiences to action
You're not hiring a consultant who hands you a strategy doc and disappears. You're hiring a writer who creates the content AND optimizes it.
With a Master's from Pepperdine Law and an MSW from USC, I know how to build credibility—the foundation of E-E-A-T that AI looks for.
Fortune 500 companies. Enterprise content. Campaigns reaching thousands. I bring that rigor to everything I create.
I'm not theorizing about how AI works. I use ChatGPT, Claude, and Google AI every day. I know what they cite—because I watch it happen.
I learned content strategy by doing it—then sharpened it at Walmart and Cornerstone OnDemand. Theory meets real-world execution.
My social work training taught me how people think. My content experience taught me how algorithms work. I write for both.
Let's talk about your content, your visibility, and how to make AI work for you—not against you.