AEO Case Study

From DEIB to Inclusion-by-Design: Writing for 2026

I wrote a diversity article in 2023. The landscape has changed. This case study shows how I'd reframe the same topic for 2026—business-focused language, no contested acronyms, optimized for AI citation in any political climate.

What This Demonstrates

Two pieces. Same topic. Entirely different approach.

The "before" is a traditional DEIB article I wrote in 2023. The "after" is completely new content reframed for 2026—business-focused language, no contested acronyms, built for AI citation in any political climate.

Before (2023)

Traditional DEIB content for Cornerstone OnDemand

View Original →

After (2026)

Business-focused thought leadership using AEO/SEO/GEO

The Pivot

From "diversity reporting" to "Inclusion-by-Design" systems thinking

Why It Matters

Resilient against political climate. Built for executive audiences.

Why I Wrote a Completely New Version

My 2023 article was traditional DEIB content—heritage month framing, company-specific examples, HR-focused language. It worked for that moment.

But the landscape has shifted. "DEI hire" is now a negative term in some circles. Organizations are moving away from contested acronyms toward business-outcome language. AI search prioritizes systems thinking over compliance checklists.

So I wrote something entirely new—same underlying topic, completely different frame. "Inclusion-by-Design" speaks to executives, survives political scrutiny, and ranks for 2026 search. Here's the comparison:

❌ My 2023 Approach (Traditional DEIB)

How I Wrote It Then

  • Heritage month framing (Black History Month)
  • Company-specific examples
  • HR/compliance language
  • Backward-looking (celebrating what was done)

Why It Doesn't Rank in 2026

  • Contested terminology (DEI, DEIB)
  • No question-based headers
  • No hard data in opening
  • Narrative style AI can't extract
How It Opened

"The month of February is Black History Month — an annual celebration to recognize the history of African-American achievements in the USA. During this month's observance, we commemorate Black excellence and pivotal African-American figures like Arthur Ashe, Sojourner Truth..."

✓ My 2026 Approach (Inclusion-by-Design)

How I Write It Now

  • Opens with business outcome + hard stat
  • Question-based headers for voice search
  • 2026 terminology (no contested acronyms)
  • Systems thinking, not compliance language

Built-In Authority Signals

  • Verified stats with linked sources (50%, 56%, 39%, 81%)
  • Forward-looking framework (Inclusion-by-Design)
  • Lived experience woven throughout
  • Executive audience, not HR-only
How It Opens Now

"The most competitive organizations in 2026 aren't chasing acronyms—they're building Inclusion-by-Design: a systems-led approach that embeds fairness into the bones of business processes... According to BetterUp research, employees who feel a strong sense of belonging experience a 50% reduction in turnover risk..."

The 5 AEO/SEO/GEO Techniques I Applied

🎯

1. Lead with the Answer (AEO)

AI extracts the first 1-2 sentences. My new version opens with "Inclusion-by-Design" definition + hard stat (50% turnover reduction)—no preamble. This is what gets cited.

2. Question-Based Headers (SEO + AEO)

I used headers that match how people search: "How Does Workplace Belonging Drive Business Results?" "How Should ERGs Evolve in 2026?" These align with voice search AND AI queries.

📊

3. Linked Authority Signals / E-E-A-T (GEO + SEO)

I added BetterUp, McKinsey, and Benevity research with clickable source links. AI and search engines prioritize content with verifiable external validation.

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4. Structured for Extraction (AEO)

Bullet lists with bold labels, clear stats, standalone paragraphs. Each section can be quoted by AI without losing meaning—that's what gets you cited.

🌐

5. Politically Resilient Framing (2026 SEO)

No contested acronyms. "Inclusion-by-Design" and "Business Resource Groups" are business language that ranks in any political climate—and won't trigger keyword filters.

The New Article I Wrote

Completely original thought leadership—forward-looking, business-focused, built for 2026 search and AI citation.

✓ New Article: Optimized for AI Citation

Inclusion-by-Design: Building High-Performance Workplaces for 2026

The most competitive organizations in 2026 aren't chasing acronyms—they're building Inclusion-by-Design: a systems-led approach that embeds fairness into the bones of business processes. This shift prioritizes skill-based opportunity and business resilience over political rhetoric. According to BetterUp research, employees who feel a strong sense of belonging experience a 50% reduction in turnover risk and 56% higher job performance.

The Business Case: McKinsey's 2023 research found companies with diverse leadership are 39% more likely to outperform financially. Catalyst research shows inclusive environments drive 51.9% higher innovation. This isn't ideology—it's operational advantage.

Why "Fitting In" Is the Wrong Goal

I learned what it meant to enter spaces not built for me long before I entered a boardroom.

Growing up in the foster care system, I moved through homes, schools, and systems that were never designed with someone like me in mind. I learned early how exhausting it is to constantly prove you belong—to decode unwritten rules, adapt to new environments overnight, and perform competence while navigating survival. That experience didn't just shape my resilience. It shaped how I see workplace belonging.

In corporate America, this exhaustion shows up as code-switching, imposter syndrome, and quiet disengagement. Inclusion-by-Design fixes this—not by asking employees to fit in, but by building systems that allow talented people to stand out based on merit.

How Does Workplace Belonging Drive Business Results?

Belonging isn't a soft metric. It's a leading indicator of performance. BetterUp's research on 1,789 employees found:

  • Retention: 50% reduction in turnover risk for employees with high belonging
  • Performance: 56% increase in job performance
  • Financial impact: A 10,000-person company with high belonging would see $52M+ in annual productivity gains
  • Recruitment: Employees who belong are 167% more likely to recommend their employer

The organizations winning in 2026 aren't debating whether inclusion matters. They're operationalizing it.

How Should Employee Resource Groups Evolve in 2026?

ERGs are transforming from social groups into Business Resource Groups—strategic assets that fuel the bottom line. Benevity's 2024 State of Corporate Purpose report found that 81% of companies now consult ERGs across HR, communications, and marketing—and four out of five companies say ERGs are increasing in significance.

The strategic evolution includes:

  • Talent incubators: Training grounds where future leaders develop durable skills—empathy, resilience, collaboration
  • Crisis authenticity: ERGs now influence crisis responses and social impact strategies
  • Market intelligence: Localized insights that help organizations navigate diverse customer segments

What Is the Future of Sustainable Workplace Fairness?

Forward-thinking leaders are moving toward "Quiet Commitment"—embedding inclusive excellence into workforce planning, leadership KPIs, and hiring tools without relying on contested language.

  • Skills-based hiring: Structured interviews and shared rubrics that select for talent, not pedigree
  • Leadership accountability: Inclusion goals integrated into executive performance reviews
  • Psychological safety: Environments where people feel safe to take risks, share ideas, and fail forward

The foster kid who learned to decode every new environment? She grew up to understand that systems either work for everyone or they break for everyone. The organizations that figure this out won't just be more fair—they'll be more durable.

Bottom Line: Inclusion isn't a compliance exercise—it's infrastructure for innovation. The organizations that build systems where every person can do their best work won't just outperform. They'll define the next decade of market leadership.

Sources: BetterUp, "The Value of Belonging at Work" (2019); McKinsey, "Diversity Matters Even More" (2023); Benevity, "State of Corporate Purpose" (2024)

Why This Version Ranks for 2026 Search

GEO (AI Search)

Verified data points (50%, 56%, 39%, 81%) with linked sources AI models trust.

AEO (Voice/Snippet)

Question headers match how people ask: "How does belonging drive results?"

SEO (Traditional)

"Inclusion-by-Design" and "Business Resource Groups" — 2026 search terms.

E-E-A-T (Experience)

Foster care story adds lived expertise AI trusts for authenticity signals.

Same topic. Business-focused language. Built to rank in any climate.

No contested acronyms. No political landmines. Just systems thinking, hard data, and lived experience that positions you as a forward-thinking strategist.

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